When design meets performance

The evolution of the Pirelli PZero project, launched by Pirelli in the early 2000s.

The concept

SHAPED BY INNOVATIVE TECHNOLOGY,
EVERY CREATION BECOMES A MASTERPIECE OF HIGH PERFORMANCE

Pirelli Design’s mission is to highlight the technical expertise and inimitable glamour of Italy’s premier tyre manufacturer by enhancing various groundbreaking projects together with prestigious partners. Its knowledge emanating from tyre production and rubber technology contributes to the enrichment of products developed by leading companies in differing areas of business. In this way, all Pirelli Design ventures result in high-performance, unique and iconic creations.

Timepieces

Timepieces by Roger Dubuis

Roger Dubuis and Pirelli Design:
The perfect fit

A gripping and timely alliance

Sport & Speed

  • ski
  • motorcycle
  • speedboats
Ski by Blossom

DUMPING RUBBER FOR
HIGH-PERFORMANCE SKIING

Dedicated to the most demanding skiers

Motorcycle by MV Agusta

RADICAL TECHNOLOGY
ULTRA PERFORMANCE

Handcrafted exclusivity for the world’s most uncompromising bikers

Speedboats by TecnoRib

WHEN THE WATER
IS YOUR ROAD

But rubber’s still your ride

Apparel

Apparel by Castelli

Aerodynamic
Style

Exclusive cycling apparel
for the ultimate in speed and comfort

Home audio

Home audio by i-xoost

P ZeroTM Sound:
THE GENUINE RACE TYRE AUDIO SPEAKER

The ultimate sound system for motorsport aficionados