We explore new frontiers

Developing iconic and unique products in partnership
with Prestige brands.

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When design meets performance

Pirelli Design is the evolution of the Pirelli PZero project, launched by Pirelli in the early 2000s.

Its goal, in line with Pirelli's strategic focus on the Prestige and Premium car segments, is to increase the equity of the Pirelli brand by leveraging its technological know-how to develop targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim to offer products that are unique and iconic.

who we are